LA BOÉTIE PARTNERS LOGO, BRANDING La Boétie Partners, based in Paris, works on a European scale to support large companies in their transformations. Their approach is to simplify and liberate the way people cooperate in the company. Their method: the “Game-changing conversations”. The graphic proposal highlights both their brand and their motto “Game changing conversations” through the use of a sophisticated and corporate graphic language that instills the trust of customers and partners. The logo aims to reflect the company’s core values; the monogram sets a label to high-end service. The end result is an effective and fair balance, specific to the objectives of La Boétie Partners.