UN JOUR, DU CIEL

LOGO, BRANDING

Un jour, du ciel is a beekeeping house and a brand of honey created by Éric Mézan. Eric himself harvests his honey in various apiaries in Paris and in the Perche. The first harvest of honey is planned for summer 2017.

The graphic proposal is iconic: a sophisticated new tone but not without familiarity with the market.

The name (Un jour, du ciel) is open, poetic and airy. The visual identity responds to aesthetic codes that are both noble and monastic. The use of a serif typeface evokes a world of tradition, the icon of the bee, very graphic, doesn’t take its source in any related reference.

The end result is a luxury product with a particular flavor that carries with it a form of modesty, a thousand-year-old simplicity that has value only in authenticity.